A photogenic dessert destination with 90’s nostalgia. Think shiny stickers, neon visors, POGS, anime cards, and mix-tapes for your secret crush.

We developed a visual identity that reflects 80s and 90s nostalgia in a clean, modern and playful way. We used matte mirror board, neon colours and also developed 20-30 custom stickers. The final ‘ello visual identity is Instagrammable, playful and interactive with its customers, helping customers truly feel like a part of the brand.

We also helped the client come up with the name ‘ello, designed packaging, designed collaterals, created a custom website and consulted on the physical pop-up space interior design.

As Whoscall is currently undergoing a rebrand due to an expansion in product offerings and increase in market share. The business is presented with an opportunity to create a new and modern brand identity to our users. Several rounds of creative exploration and positioning has been done to outline and compete in the modern business climate in the cybersecurity field.